Greater distance and accuracy in pinpointing new customers was the challenge given Dornenburg Group in handling the advertising for Golfers’ Warehouse, the largest retail golf chain in the Northeast. With state-of-the-art media software tools, we were able to precisely determine the media mix that Golfers’ Warehouse customers use most, then measure how deep each vehicle penetrated the demographics. We were also able to negotiate deep discounts and value-added promotions. While capturing a larger share of the market, Dornenburg Group helped Golfers’ Warehouse extend its selling season through the Golfers’ CLUBCARD program offering its members exclusive discounts and benefits every time they visit and shop – all year round. Since the campaign began, Golfers' Warehouse sales have increased by as much as 60% per store.